The Outset is where simplicity and purpose meet we help consumers find freedom in the uncomplicated through non-toxic yet effective formulas that nourish skin of all genders and generations.” “Through our research, we found that 96% of prestige beauty consumers are generally happy with their skin and are more focused on preservation rather than transformation. “The Outset provides benefit-driven formulas that don’t disrupt the skin barrier and instead work to preserve skin for the future,” said Foster. In a world of overcomplicated skincare routines and active ingredients that can irritate, The Outset believes that less is more and takes the guesswork out of skincare by offering skin-friendly, effective formulas that can be used by all. No matter where you are on your skincare journey, The Outset offers a simplified skincare solution that allows you to begin again. I’ve found that great skin starts with the basics, and consumers we spoke with similarly expressed a desire to return to the essentials.” “The Outset was inspired by my own skincare ritual - a consistent routine of cleansing, prepping and moisturizing that keeps my skin on track and camera ready. “I wanted to create and represent a brand that felt true to me, something real and intimate that others could see themselves in, too,” said Johansson. Products are all under $55 and available on beginning March 1, 2022. #At the outset full#The full range includes a thoughtfully curated collection of five skincare essentials that can be used as a full regimen or paired with your existing skincare, as these formulas will not compete with other active ingredients. With a vision to create a modern classic in skincare, Johansson and Foster were validated by what they learned and set out to develop an accessible approach to prestige beauty that is clean, reliable and democratic, proving that less is not only more, but what is in demand. She spent five years educating herself on the industry, formulations, product development and brand identity, and partnered with Foster to conduct in depth market research to better understand what consumers wanted. Anchored in purpose, The Outset celebrates The Start of You™ from product to mission, an ethos of optimism and empowerment also woven into philanthropic efforts that foster new beginnings for people and the planet.Īfter years of serving as the face of several luxury beauty brands, Johansson made the conscious decision to step back from endorsements and immerse herself in the business of beauty with the ultimate goal of developing her own brand that represented her vision and values, but more importantly, answered unmet consumer needs. #At the outset free#Their cartons and shippers are also planet-friendly, manufactured in 100% wind-powered and carbon-neutral facilities using totally recyclable and FSC-Certified paper.Today, globally recognized actor Scarlett Johansson and her co-founder, entrepreneur, and beauty/fashion executive Kate Foster Lengyel, announced the highly anticipated US launch of The Outset, a modern collection of consciously clean, minimalist skincare essentials free from trends, harsh ingredients, and gender/age stereotypes. What about the brand’s sustainability standards? Well, their packaging is a mix of post-consumer recycled material, recyclable glass, and bio-resin derived from sugarcane! Plus, each product is formulated with botanical extracts and oils combined with safe synthetics to minimize their environmental impact. The effective and plant-based ‘Hyaloreset’ ingredient is used in The Outset’s cleanser, prep serum, and a daily moisturizer. So, as vegans, it’s important for us to research the origin of the hyaluronic acid our favorite brands use before purchasing. Did you know not all conventional hyaluronic acid is vegan? It can either be derived from rooster combs (coxcomb), or from microbial fermentation. It’s sourced from the seeds of the Cassia flower and is meant to plump, smooth, and nourish the skin. The Outset has even implemented a botanical and vegan alternative to hyaluronic acid the Hyaloreset Complex. These products range from $32-$54 and are suitable for all skin types. The collection also includes a Micellar Antioxidant Cleanser, Vegan Collagen Prep Serum, Squalane Daily Moisturizer, and a Vitamin C Eye + Expression Lines Cream. In fact, her favorite is the Restorative Niacinamide Night Cream. Judging by SJ’s glowing complexion, it’s clear she’s made good use of her own products. Additionally, they are dermatologists + allergy tested, and an ideal option for sensitive skin. Scarlett Johansson is the most recent celebrity to launch a vegan skincare line, and so far, it’s living up to the hype! Each product is free from fragrance, microplastics, parabens, phthalates, sulfates, common allergens, and of course, cruelty.
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